Advertising/Media
How the iPhone Could Be A Medical Device
As science fiction as it may sound, new developments with the iPhone promise that it will be a potent medical device for consumers around the US.
Having the Conversation: How Pharma can Get Social
How can Pharmaceutical companies begin to get social? They have avoided delving in deeply for some time now, but as social media becomes more prolific, they will be forced to examine their online strategy and possibly forced to adopt some medium that will create a better line of communication with the consumer. We explore this issue more in this week’s post.
Pharma Marketing: New Media is Still FDA Regulated
The FDA recently scolded 14 pharmaceutical and biotechnology companies for improper use of contextual ads on search engines to promulgate their products. According to the agency, they did not follow the “fair balance” policy established for radio and TV ads…but does the FDA get too strict with internet search?
Go Ahead, Pharma: Social Media Okay, says FDA
Big pharmaceuticals have been extraordinarily cautious when it comes to social media as a venue for reaching their customers. A quick search in Facebook yields groups set up primarily for employees, or fan pages that were set up because somebody was bored at work one day, but nothing of substance that I can point to [...]
I Am Biotech: Discover, Share and Discuss
Eva Barboni, the current editor of the I Am Biotech web site, contacted me a few weeks ago about giving a small presentation to our New York Pharmaceutical and Biotechnology meetup about her new site. Given our focus on Biotechnology, I thought it was a great idea that could eventually lead to a collaborative partnership [...]
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