Social media
Having the Conversation: How Pharma can Get Social
How can Pharmaceutical companies begin to get social? They have avoided delving in deeply for some time now, but as social media becomes more prolific, they will be forced to examine their online strategy and possibly forced to adopt some medium that will create a better line of communication with the consumer. We explore this issue more in this week’s post.
Go Ahead, Pharma: Social Media Okay, says FDA
Big pharmaceuticals have been extraordinarily cautious when it comes to social media as a venue for reaching their customers. A quick search in Facebook yields groups set up primarily for employees, or fan pages that were set up because somebody was bored at work one day, but nothing of substance that I can point to [...]
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