Pharma Marketing: New Media is Still FDA Regulated
The FDA recently scolded 14 pharmaceutical and biotechnology companies for improper use of contextual ads on search engines to promulgate their products. According to the agency, they did not follow the “fair balance” policy established for radio and TV ads…but does the FDA get too strict with internet search?
Go Ahead, Pharma: Social Media Okay, says FDA
Big pharmaceuticals have been extraordinarily cautious when it comes to social media as a venue for reaching their customers. A quick search in Facebook yields groups set up primarily for employees, or fan pages that were set up because somebody was bored at work one day, but nothing of substance that I can point to [...]
Consumer Protection
As I was leafing through my March 2008 issue of Pharmaceutical executive, I noticed a focus on consumer protection in the articles I was reading. I’m not sure if it was intentional, but I thought it an interesting topic to mull on for a while, especially given that the state of the economy seems [...]
Ironing Out the Wrinkles
It’s late, and I’m sitting here at squinting at my computer screen most likely because I’ve positioned it too far away from my eyes. At least, that’s what I keep telling myself to make myself feel better.
I believe at some point in my life I will need glasses. I’ve been lucky so far, [...]
Need Money, Will Warn of Dangerous Drugs
The FDA was once identified as a gold standard of government agencies, taking its responsibility to the public safety very seriously. It was a key player in mitigating some potentially disastrous events in our short pharmaceutical history, as I explored in, “A Brief FDA History Lesson.” In recent months, however, it has come [...]
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