Pharma Marketing: New Media is Still FDA Regulated
The FDA recently scolded 14 pharmaceutical and biotechnology companies for improper use of contextual ads on search engines to promulgate their products. According to the agency, they did not follow the “fair balance” policy established for radio and TV ads…but does the FDA get too strict with internet search?
Trouble for Wyeth & Pfizer, and Merck buys Schering-Plough
On March 4th, Wyeth and its suitor Pfizer received a wallop in a Supreme Court case of Wyeth v. Levine, in which a Vermont woman named Diana Levine was awarded $6.7 million in damages for an incident in which their antihistamine drug Phenergan (promethazine) may have led to loss of Levine’s arm due to gangrene. [...]
Bad Week for Pfizer
As you may already know, I used to be a consultant for Pfizer. I worked on a project where I was surrounded by great people, had a fantastic rapport with the business owners, and overall felt good about the work I was doing there. The feeling was buoyed by the company’s great balance [...]
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